End-of-Year Report

What happened between “end of year” and… now

We originally set out to publish this report shortly after 2025 wrapped. We’ve been inspired by brands that treat transparency like a practice, not a campaign.

Then we actually started doing it.

And somewhere between “let’s summarize our sustainability efforts” and “let’s put numbers behind our claims,” we ran into a reality we didn’t want to gloss over: the metrics we were using weren’t as complete—or as decision-useful—as we want them to be.

Because once you see that, you have two options:

• Move fast and say less
• Or pause, rethink, and say something that holds up

We chose the second one.

What changed (and why it matters)

Sustainability reporting can go one of two ways:

One path is fast: pick a handful of tidy stats, tell a clean story, ship it.

The other path is harder: interrogate the data, question your assumptions, and admit where you’re not measuring what you should be measuring yet.

We chose the harder path.

As we worked through the report, we realized we needed to look more critically at how we track sustainability as a company—what we measure, what we don’t, and what those gaps mean.

The goal isn’t to create a perfect-looking PDF for Earth Day.

The goal is to build a company that can improve year over year because the underlying measurement is real.

What’s inside the report

In this End-of-Year Report, we share:

• What Verdafero is building (and why)
• The sustainability principles guiding our decisions
• The initiatives we’ve pursued so far
• What we think we need to do better next

And importantly, we treat this as a starting point—not a finish line.

Read the report

We’re publishing the PDF here:

Our promise

The promise is that it will be better—because the work we’re doing now is pushing us toward stronger, more meaningful metrics and clearer accountability.

If you read it and have feedback, we genuinely want it. Transparency only matters if it’s usable—and if it helps us make smarter decisions.

Thanks for being part of the journey—and for giving us a little grace on the calendar.

—Verdafero