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More than 50% of US broadband households feel “safe enough” with smart home security devices
More than 50% of US broadband households feel “safe enough” with smart home security devices | #Verdafero #SmartHome #WiFi #Security #Safety | Industry and consumer research analyzes impact of DIY security solutions on residential security market
New research from Parks Associates finds 60% percent of US broadband households feel safe enough with only a professionally monitored home security system, while 55% report feeling “safe enough” with only a self-monitored home security system. The firm’s DIY Home Security Tracker and Quantified Consumer: Safe Enough: Consumer Attitudes toward Alternative Security Solutions share insights and track the industry and consumer trends in the residential security market.
“While more consumers feel ‘safe enough’ only with a home security system, security-focused smart home devices deliver this same baseline feeling of security for a majority of households,” said Brad Russell, Research Director, Connected Home, Parks Associates. “A significant portion of households associate these products with a sense of security, which increases as more devices are added to the bundle. This creates a serious challenge to the traditional home security industry as cost is a major barrier that weighs down the overall appeal of their solutions.”
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