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More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices

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More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices | #Verdafero # | CONNECTIONS™ Summit at CES features Silicon Labs, Nice, Plume, AmTrust,, Essence, Airties, and more 

Research from Parks Associates finds the top three inhibitors to smart home adoption are perceived high prices, lack of a clear value proposition, and data/privacy concerns. Among the 44% of US broadband households that do not intend to buy a smart home device, representing 46.7 million households, 44% (20.5 million households) perceive these devices are too expensive; 38% (17.7 million households) don’t see the benefit of these devices; and 35% (16.3 million) have data and privacy concerns. Parks Associates will share ownership and usage trends of smart home, security, connected health, and home automation solutions at the 15th annual CONNECTIONS™ Summit: Smart Home Growth Strategies, taking place virtually January 14, in partnership with CES® 2021.

CONNECTIONS™ Summit, sponsored by, AmTrust Specialty Risk, Airties, and Plume, features sessions on smart home technology and services, connected health, data privacy, value-added services, and home security. Parks Associates analysts and industry executives will explore the impact as expanding work, school, and entertainment use cases increase demand on smart home functions and capabilities. Speakers also discuss new consumer behaviors in DIY and opportunities emerging as households adopt and integrate multiple connected devices.


Jake Alamat, VP and GM, IoT Home and Consumer Products, Silicon Labs


Paula Al-Soufi, Director, Solution Offering, F-Secure

Mark Owen Burson, VP Marketing & Product Management, Nice North America

Andy Droney, Sr. Director ADT Health & Innovation Programs, ADT  

Brian Ewing, VP, Sales, Notion, a Comcast Company

Anne Ferguson, VP, Marketing,

Kristen Hanich, Senior Analyst, Parks Associates

Nicole Hayward, CMO, Minim

Adam Hotchkiss, Co-founder & VP Product, Plume

Sarah Jones, VP, Commercial Product, Best Buy Health

Min Kang, Chief Product and Strategy Officer, Brinks Home Security

Jennifer Kent, Vice President, Research, Parks Associates

Aleem Lakhani, EVP, Specialty Risk USA, Amtrust North America

Brett Lasher, Executive Director, New Growth & Development, Cox

Josh Locke, VP, Essence USA

Tajinder Manku, Co-Founder and CEO, Cognitive Systems Corp. 

Sean Miller, President, PointCentral

Sharon Mirsky, Co-Founder and COO, Firedome

Elizabeth Parks, President, Parks Associates

Sce Pike, CEO and Founder, IOTAS

Jorey Ramer, Founder and CEO, Super

Brad Ree, CTO, ioXt Alliance

Patrice Samuels, Senior Analyst, Parks Associates

Rob Schneider, SVP, Commercial Operations, OMRON Healthcare

Raya Sevilla, SVP Information Technology, ADT

Tejas Shah, SVP Product and Chief Information Officer, Arlo Technologies, Inc. 

Sumati Stewart, SVP of Sales and Marketing, Yonomi

Sunil Vulli, CTO, Medical Guardian

Matt Wolf, Head, Partnerships, SimpliSafe

Oz Yildirim, EVP and GM Americas Business Unit, Airties

Session Topics

Smart Home Platforms: Simplifying the Consumer Experience

Home Services: Maximizing Value of Connectivity

Home Security Growth: DIY and Pro Channels 

Consumer-centric Healthcare: Independent Living and Smart Home  

Privacy and Security: Protecting Consumer Interests  

Value-added Services: Supporting the Home Network

Parks Associates surveys 10,000 US broadband households each quarter, providing a rich data set with trending for at least five years. The firm will feature its market insights and consumer data during the webinars and virtual conferences throughout 2021. 

To request research or an interview, contact Rosey Ulpino at, 972.996.0233.

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