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36% of CE and smart home product returns are due to setup, installation, and usage difficulties

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Parks Associates

Parks Associates finds 36% of US #broadband households who returned a specified  | #TpromoCom | #Webinar hosted by Parks Associates and Copilot explores strategies to leverage device connectivity and user-generated data to improve #consumer experience, reduce returns, and expand product ecosystem 

CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a lifetime customer relationship through connectivity and user-generated data in the upcoming webinar “Next-Gen CE: Reinventing Consumer Experience with IoT Data,” co-hosted with Copilot.

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