British Consulate in San Francisco Develops Sustainability Plan

Palo Alto, CA. March 26, 2010 -- The British Consulate-General - San Francisco's (BCGSF) leadership is dedicated to exploring ways to improve its sustainability performance. The strategic sustainability vision of the BCGSF is set to lead the British Foreign and Commonwealth Office (FCO) by example utilizing industry best practices to become the first ‘carbon neutral’ British Consulate by June 2011.

Verdafero featured in SJ Biz Journal "The Pitch"

Verdafero was featured in the February 5, 2010 edition of the Silicon Valley / San Jose Business Journal section on emerging start-up companies entitled "The Pitch". The cover photo featured CEO Merc Martinelli and COO Alastair Hood with the accompanying article giving an overview of the business plan 'pitch'.

Design + Innovation Center on Sustainability

On October 15th, 2009, Merc Martinelli, co-founder of Verdafero, moderated a speaker panel on sustainable design sponsored by the Santa Cruz Design+Innovation Center. The event was held at the Aquarius Meeting Room at the Dream Inn, in Santa Cruz, CA.

Speakers included:

Greening Point Sales & Promotion Agreement

Santa Cruz, CA. September 20, 2009 -- Greening Point, Inc. announced a sales and promotion agreement with Verdafero, Inc. who are certified to deliver the renowned SCORE™ and SParRK™ corporate sustainability workshops.

Green Software UnConference

Verdafero was proud to team with Green Star Solution to host the Green Software UnConference held at the Computer History Museum in Mountain View, CA on Wednesday August 19th, 2009.

Houston, We Have a Problem

What can I or anyone else say? The events unfolding in the Gulf of Mexico are sad not only for the presumed loss of life of 11 workers on the deepwater drilling rig that exploded in a ball of flames on April 20th and subsequently sunk to the ocean floor a mile below, but also for the environmental disaster that is slowly unfolding before our collective eyes.

The Hanging Gardens of Babylon by the Bay

I recently attended an exhibition at the de Young Museum in San Francisco (located adjacent to the California Academy of Sciences mentioned in an earlier post) entitled Boquet to Art, the 26th annual edition of the exhibit featuring some 150 floral displays interpreting the Museum's permanent collection and also this year the upcoming Impressionism exhibition from the Musée d'Orsay that will be on view throughout the summer.

When in Rome

In a special issue of the National Geographic magazine published this month entitled Water: Our Thirsty World is a beautiful map featuring every river system in the world and detailing the challenges we all face managing our precious fresh water resources in the 21st century. I have heard it said more than once that “water is the new gold” and this fascinating journalistic study more than brings that cliché to life.

Mom Says Hi!

Over the years I have had the pleasure of hosting my parents, other relatives, and friends from the East Coast as my guests here in northern California. It is always fun for me to share the wonderful cultural and recreational attractions we have here in the San Francisco Bay Area, and this most recent visit from my parents was no exception.

Long Train Runnin'

At the end of 2008, I took a trip to Montana and became aware of an unexpected byproduct of the economic downturn as I saw a line of rail cars literally parked on the tracks near Great Falls that stretched to the horizon and beyond. Besides the visual blight, the cars had the potential to interrupt animal migration patterns and were a stark reminder of the challenges of managing supply chains during a recession.