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About

Founded in 2009, Verdafero provides utility analytics tools and services for some of the best known companies & brands in the world. Clients include major hotel chains, ski resorts, credit unions, banks, health clubs, REITs, franchises, cities and many more.

We have been performing utility and sustainability audits for a number of years and are authorized by several cities including City of San Francisco, City of Portland, Boulder and Seattle as part of their Commercial Buildings Energy Performance Ordinances. Our audit customers found our software tools so useful that we created the Verdafero – Utility Analytics Platform to provide decision-useful and time-critical information to owner / operators as well as service providers across geographies. Verdafero is web-based software that helps companies manage their utility usage and spend with a cohesive enterprise-wide approach.

Management Team

Alastair Hood, Ph.D., CEO

Experienced business professional with a background in international business strategy, new market entry, product development, sustainability and energy efficiency in Europe and the US. Founder and CEO of Verdafero, the Technology Leader in Utility Analytics for Commercial Property. linkedin.com/in/alastairhood

Terri Gilbert, Director of Information Technology

Expert in SaaS network security & transactional database technologies. Principle architect of enterprise security management at Sygate Technologies (bought by Symantec Corp). linkedin.com/in/grannyhacker

John Joseph, Platform Development

Experienced designer of large scale software platforms to manage sustainability efforts for small and medium businesses, including carbon emissions, energy usage, process management and sustainability reporting. Stanford MBA/MS, Environment and Resources linkedin.com/pub/john-joseph/3/aa8/445

Other significant team members

  • Shawn McMurdo, Software Engineering Lead
  • Raymond Tam, Sustainability Consultant
  • William Carlson, Business Development
  • George Gurley, Sales

Advisory Board

Sean Murphy SKMurphy, Inc.

Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an advisor to dozens of startups, helping them with customer development. His firm, SKMurphy, Inc., focuses on early customers and early revenue for startups. His clients have offerings in electronic design automation, artificial intelligence, web-enabled collaboration, proteomics, text analytics, legal services automation, and medical services workflow. linkedin.com/in/skmurphy

Laura Meadors, SK Telecom Americas

Laura is the Director of Cleantech Business Development for SK Telecom Americas. She was previously Vice Consul with the British Consulate-General San Francisco, where she led international investment and trade activities in renewable energy, clean technology and financial services. Ms Meadors also brings brokerage and structured transaction experience in power purchase agreements, renewable energy credit and emission reduction credit markets and water leasing and banking. linkedin.com/pub/laura-meadors/2/77a/368

Noel Cotter, Luminalt Energy Corporation

Noel is the Chairman of the Board and Chief Technology Officer of Luminalt Energy Corporation. Noel built his first solar electric system in 1981, a 50kW grid-tied system in Cork, Ireland. Noel holds three California contractor licenses, a C-10 electrical, C-46 solar and class B general and is a NABCEP® Certified PV Installer and also holds three separate certifications on energy efficiency and building performance from the Building Performance Institute. As a co-founder of Luminalt Energy Corporation Noel is a Subject Matter Expert (SME) on the California State License Board panel that creates questions for the solar contractor exam, and sat on the NABCEP® committee that crafted the Technical Sales examination. As such, he is frequently called as an expert witness in arbitration hearings within the renewable energy industry.

Fred Rehhausser
Fred is a technology consultant specializing in guiding high tech startups in the areas of business development, marketing and business management. His most recent experience has been working with companies who offer utility analytics for commercial enterprises, malware for mobile apps, and security risk reporting for enterprise software. Over the past forty years his extensive experience includes executive and senior management positions with industry leading technology companies: Sun Microsystems, FORCE Computers, Motorola Computer Systems, and Chorus Systems. Fred has a BSEE degree from MIT and MSE degree from the University of Pennsylvania. He holds several patents in the computer field and is the author of numerous papers on bus architecture and technology.